WORK EXPERIENCE
FREELANCE
Marketing Consultant / Web Design / Graphic Design
Direct experience creating and executing direct-to-consumer as well as B2B marketing and communications.
Design, create and maintain websites for corporate and non-profit organizations. Edit and enhance graphic images and design corporate logos using Adobe Creative Cloud such as Photoshop, Acrobat, Illustrator and InDesign. Proficient in Dreamweaver, Microsoft Word, PowerPoint. Outlook, Excel and WordPress.
THE CHEFS’ WAREHOUSE/BK SPECIALTY FOOD
Regional Marketing Manager
February 2010 to March 2020
Brand Marketing:
Built company brand recognition using collateral, large graphics, website & E-commerce: Designed, created and maintained company website using Shopsite, e-commerce platform.
General Design:
Planned, created and executed all company graphic needs; such as truck wraps, posters, banners, booklets, brochures, forms, product spec sheets, catalogs and other collateral. Negotiated specific and pricing to outside vendors and printers.
Sales Support:
Researched data and prepared reports by gathering and summarizing data. Maintained calendars to schedule appointments; and arranged meetings, conferences and travel. Coordinated sales promotions, advertisements and marketing seminars.
Trade Shows & other Events:Managed shows and event budget. Planned and developed; booth pricing with vendors, create venue layout, organize staff, products and samples, design invitations, posters, brochures, signs and order forms, and oversaw show booths for annual and seasonal BK food shows (over 1,000 attendees) and New York Summer Fancy Food Shows.
Social Media:
Managed & executed in creation of graphic elements and posted on Facebook, Instagram, and LinkedIn.
Email Campaigns:
Coordinated email campaigns and managed contact lists through iContact and Mail Chimp.
HARMONY FOR PEACE FOUNDATION
Special Event Coordinator & Graphic Designer
2009 – 2011
Coordinated, administrated, and facilitated conferences, workshops, parties and concerts.
As campaign fundraiser, produced promotional events that raised funds and generated public support. As liaison to individual donors, cultivated ongoing relationships and encouraged donor involvement in fundraising activities.
Made travel arrangements for performers, artists and other guests.
Recruited, trained, delegated, coached, motivated and evaluated volunteers for all events.
Developed new events held at various venues across the Tri-State and New York area.
Designed and produced all marketing materials and worked with external printers to coordinate the artwork as well as production including marketing novelties.
Major Projects: International Holiday Charity Concert at Lincoln Center, NY (Dec. 19th, 2010), International Art Competition (Nov. 2010), The Peace Concert at Carnegie Hall, NY (May 2010).
EDUCATION
Bachelor’s in Communication and Humanities
Thomas A. Edison State College, Trenton, NJ
September 2008 – May 2009
Completed course work in Journalism and Communication
Temple University, Philadelphia, PA
September 1993 – May 1995
Associate in English
Obirin College – Tokyo
April 1983 – March 1985
SKILLS
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Adobe Acrobat
WordPress
Microsoft Word
Microsoft Excel
Microsoft Outlook
Microsoft PowerPoint
Email Campaign
B2B Sales
B2C Sales
Social Media Management
Sales Support